Edin Mustajbegovic
My work is at the intersection of technology, management and fundamentally how we organise human endeavour to bring the future we want to reality.
If you are interested in the future of management, how to make problems so interesting and solutions so compelling that everyone wants to work on them, get in touch...
Featured
How Silicon Valley stole work (and a dinner that never happened)
We remember over a decade ago when Marc Andreessen told us all that software is eating the world.
Well, a decade later, the software is gorging on the world, and it is eating two particular types of food and metabolising it into money on a scale never before seen. The food of choice is attention and work.
In our private lives, the software consumes our attention and makes money through the advertising business model.
At work, the cloud business model has all the work it can eat. And all this software is owned by companies in the USA. They extract value from all our personal or professional value chains. On purpose.
2ic.ai
2ic.ai represents an effort to develop the world's first team management software, fundamentally shifting the paradigm from individual-centric management to a focus on teams, their relationships, and interactions.
Unlike traditional management tools that cater to single teams or individuals, 2ic.ai is designed as a social network specifically tailored to the needs of teams.
Implementing Scenario Planning Approach for Global IT and Technology Strategy
Collaborating closely with Shell’s Australia IT and Technology leadership, we crafted a strategy that was unanimously accepted across regional businesses. This initiative's success led to its adoption as the standard approach for all IT and technology strategies and roadmaps within Shell’s global portfolio. Furthermore, I provided ongoing advisory services to other regions and businesses, ensuring the seamless implementation of this acclaimed approach beyond the initial Australian integration
